Believe Limited and Meraki Social Launch Narrative Influence™
A Bold New Era of Sustained Storytelling in Health, Wellness & Rare Disease
We’re excited to share big news from the Believe team: Believe Limited and Meraki Social have officially joined forces to launch Narrative Influence™, a first-of-its-kind storytelling and influencer program for health, wellness, and rare disease communities. Read the full press release here.
This creative alliance brings together two teams deeply rooted in purpose-driven content and community — and reflects a shared belief that stories, when told well and sustained over time, can drive real change.
At its core, Narrative Influence™ is designed to move beyond the quick-hit, one-and-done campaign model that dominates health marketing. It offers brands a smarter, more strategic way to build trust — through serialized, emotionally resonant, and regulatory-compliant storytelling across platforms.
Believe and Meraki Social Team Unite On Newest Creative Program Narrative Influence
“This isn’t just strategy, it’s a smarter way to move the needle,” said Elizabeth Estes, co-founder of Meraki Social.
“We know that real impact in health, wellness, and rare disease comes from stories told consistently, by the people who live them. Narrative Influence™ helps brands show up with purpose — through digestible, compliant content packages that build trust, deepen relationships, and ultimately serve both the client and the community.”
With offerings that include multi-part mini-docs, podcast episodes, and social-first arcs driven by real community voices, Narrative Influence™ is built on strategic narrative architecture — tracking the emotional, educational, and advocacy journey in a way that invites audiences in.
“We’ve seen firsthand how powerful stories can be, especially when they come from the people living them,” said Patrick James Lynch, CEO of Believe Limited.
“What makes our partnership with Meraki so special is their ability to not just share a story, but amplify its voice with purpose and precision. Together, we’re not chasing clicks, we’re creating lasting conversations that build community, spark action, and move culture.”
More Than a Partnership — A Shared Mission
Believe Limited brings over a decade of award-winning patient storytelling through films like My Beautiful Stutter, podcasts like BloodStream Media, and live events like Hemophilia: The Musical. With a deep presence in the rare disease space and a Webby and SABRE Award-winning legacy, Believe’s work is grounded in lived experience and community impact.
Meraki Social, co-founded by Mary Fechtig and Elizabeth Estes, is known for its regulation-savvy social and digital strategy for health brands navigating complex markets. They help brands show up with clarity, compassion, and credibility — especially when conversations are nuanced and human.
This launch also marks the close of a previous joint partnership with BrandStar. Both Meraki and Believe have returned to independent operations — a mutual decision made to better serve their clients, teams, and the communities at the heart of their work.
Want to Build Something That Lasts?
Whether you’re looking to elevate a brand, educate a community, or activate a new advocacy journey, Narrative Influence™ is here to help you tell the right story — and tell it well.
📩 Reach out to info@believeltd.com and let’s build lasting narratives, together.
